Tetherball's NFC technology powers Indianapolis dealership scavenger hunt
INDIANAPOLIS – Tetherball announced great success from recent Near Field Communications, NFC, based scavenger hunt. Tetherball worked with local automotive dealership Burd Ford to measure and track participation and deliver real-time communication and rewards during their recent two-week event.
Tetherball created a solution that utilizes NFC technology with SMS messaging for the Burd Ford “Cash Quest” scavenger hunt from April 15-29. Each participant received a NFC card with instructions on activating their account. Participants “tethered” their card by simply sending a SMS message with their unique code to Tetherball.
"Burd Ford came to us with the idea of the scavenger hunt, but weren’t sure how to track the participation. We knew could implement our solution to bring the scavenger hunt to life and allow Burd Ford to track participation by utilizing NFC technology," said Scott Yancey, CEO of Tetherball.
Communication was delivered via social media to notify participants of daily events at sponsor locations. Participants checked-in by tapping their card against the Tetherball RewardStation on site at each location. This enabled the member, check-in time and specific location to be tracked. The RewardStation sends information over the cellular network to Tetherball’s loyalty platform. After participants checked in at a location, a personalized SMS message was instantly delivered to their mobile phone. These messages included digital coupons, gift cards and other prizes.
Participants were eligible for major prizes if they checked in at 12 of the 16 total locations. The participants’ enthusiasm for the event not only drove foot traffic into the participating scavenger hunt locations, which generated incremental revenue for all participating businesses.
Chris Burd, owner of Burd Ford, said “Tetherball's ability to measure participant activity through the event and to send hundreds of personalized, real-time SMS messages created a unique brand experience for our customers. We also wanted a solution that would work on more then just smart phones. The technology revived the concept of a scavenger hunt and brought it into the twenty-first century.”
About Tetherball LLC
Tetherball, an innovative Mobile Loyalty services provider, offers a different approach to digital relationship marketing by "tethering" brands to target audiences through their mobile devices. Tetherball programs increase revenue, improve profitability and drive customer loyalty through mobile coupons, mobile rewards programs, mobile sweepstakes and mobile notifications. Tetherball clients enjoy real time analytics and reporting on program performance and redemption through Mobiquitous 2.0™, Tetherball's own patent-pending web-based intelligent analytics platform. Tetherball serves national retailers and ad agencies and has delivered over 150% growth in new revenue and higher customer retention and loyalty for these clients. Founded in 2007, Tetherball was the first company in the U.S. to deploy an RFID based mobile loyalty solution and is one of the fastest growing mobile marketing companies in the United States. For more information, please visit www.tetherball360.com.
Source:
Scott Yancey, (317) 818-8800, scott@tetherball360.com
