(LAWRENCE) Burd Ford thinks you should have $3,000 in your pocket, or a new Apple iPad2™. Do we have your attention? Great! One of these prizes could be yours if you're selected as a winner in Burd Ford's Cash Quest Scavenger Hunt, which launches April 15.
"We wanted to create a fun event that people would be really excited about," said Christine Burd, owner. "And the cool thing is it's a contest evolving entirely on Twitter and Facebook." To be eligible, participants must "follow" Burd Ford via Twitter (@burdford), or "friend" Burd Ford on Facebook (www.facebook.com/ford.burd)
A kick-off event will be held Friday, April 15, 3:00-7:00PM, at Thr3e Wise Men Brewing Company in Broad Ripple, when all registered participants will receive their required Cash Quest Scavenger Hunt game cards. Registration must be completed no later than midnight, Thursday, April 14. Contestants who complete a minimum 12 of 16 required tasks as outlined by contest sponsors are eligible for prizes. Clues to the location of these tasks will be sent via Facebook and Twitter only.
Joining Burd Ford as co-sponsors are Scotty's Brewhouse, Scotty's Lakehouse, Thr3e Wise Men Brewing Co., Stephen Simpson Racing, Wheeltags, Ft. Benjamin YMCA, and the Salvation Army. Each sponsor will provide free offers and other incentives to contestants via mobile device text messaging. Tetherball, LLC, a Carmel-based marketing firm, is providing the RFID wireless text message technology.
"We really appreciate the involvement of our sponsors in the Cash Quest Scavenger Hunt," said Burd. "All are great community partners, and in the case of our not-for-profit friends, provide important social services to the community. They deserve our support."
Participation will require a simple "tap in" using the Cash Quest Scavenger Hunt card at participating locations. Look for the blue plastic Ford Mustang mounted on display boards where tap-ins will be recorded electronically. Participants will also be asked to perform simple tasks at each location such as taking a cellphone photo and posting it to Twitter or Facebook.
Contest winners will be selected and announced during a Cash Quest Scavenger Hunt final event at Burd Ford, 10320 E. Pendleton Pike, Friday, April 30, 2:00-3:00PM. Winners will be chosen using a blind draw from all qualified finalists. First prize is $3,000.00, second and third prizes are an Apple iPad2™.
"Burd loves Twitter and Facebook almost as much as we love our customers, friends and family," said Ginette Day, Burd Ford. "The scavenger hunt is just one more fun way we can connect with people and share exciting news about Burd Ford. Oh, and we love giving away prizes too!" Day added.
